Houston born, New York made. I hold degrees from GW and Columbia and would probably be a professional student if I could get away with it. These days when I'm not deep in work you can find me in a dance class, behind a camera, or attempting to be behind the turntables — vinyl only.
A rekindled love for photography and filmmaking has let me work muscles that aren't so different from everything else I do — just a different way of seeing the world.
Everything is political
And everything has a story — a who, what, when, where, and why.
But more than anything, every story has an audience.
People decide if something matters based on whether it feels relatable first. Inspiring or entertaining comes later.
Somewhere along the way, that gets lost. Organizations chase the next micro-trend or messaging shift, and end up speaking past the very people they're trying to reach. That happens in the media, in political campaigns, in mission-driven nonprofits, and in public health. The intention is there. The perception doesn't match.
That's the gap Alexandra works in.
With a background in public health, strategic research, and digital communications, she's trained to see systems — how policy decisions ripple outward, how cultural context shapes what lands and what doesn't, how the distance between what an organization means and what an audience hears is rarely accidental. It's structural. And it's fixable.
She founded About/Time Media as the home for that work — a cultural strategy and media consultancy for organizations that are doing meaningful things and need their narrative to reflect it. She also writes The State Of, a publication that traces the connective tissue between politics, media, and culture, because she believes you can't change the narrative until you understand the system it's living in.
When there's a disconnect between intention and perception, Alexandra knows where to look and what thread to pull.