RUBI (Rural Urban Bridge Initiative)
Social Media Manager and Communications Strategist
I led social media and communications strategy for RUBI’s standard media and the Beyond Resistance Campaign, a national movement launched with Congressman Ro Khanna, supported by members of the Democratic National Committee, and amplified through partnerships with community and political organizations across the country.
The campaign was designed to elevate the voices of working-class and rural Americans while working to bridge long-standing silos within the Democratic Party. My role centered on building a unified digital presence across platforms—creating consistent messaging, branded graphics, and video collaborations that expanded the campaign’s reach.
With its entry onto Instagram and TikTok, the campaign connected with audiences who had moved away from Twitter/X, strengthening coalition visibility and sparking broader conversations about representation, equity, and returning power to everyday people.
LinkedIn Case Studies
I use my personal LinkedIn as a space to share case studies and insights that merge strategy, communications, and cultural analysis. Each piece is designed not only to demonstrate subject-matter expertise but also to spark discussion and make complex issues more approachable for a professional audience.
These posts highlight skills in editorial direction, strategic framing, and audience engagement—showing how research and analysis can be translated into accessible narratives that inform, influence, and invite conversation.
 How to Decipher the News Like A Policy Analyst |  Key Takeaways for Cutting Through “OVER SATURATION” |  How Tracee Ellis Ross turned her 2000s sitcom into a brand engagement masterclass |
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 New Generation of Art Collectors |
Talk to Mira
Content Strategist and Editor
For Mira, a health-tech startup, I created content that spanned both the blog/news space and social media platforms. On the editorial side, I wrote articles that translated complex health and wellness topics into accessible, engaging pieces designed to inform and build audience trust.
For social media, I produced graphics and video content tailored for TikTok and Instagram. This included scripting and editing a street interview–style video, which paired authentic voices with branded storytelling to bring Mira’s mission into real-world conversation. Together, these efforts expanded Mira’s digital presence and strengthened its credibility in a competitive health-tech market.
